Watch talk on YouTube
Slides
Baseline
- Event great tech does not sell itself - you need marketing
- We don’t have a big marketing budget for our internal platform
- No adoption -> No Trust -> No new users -> No adoption
Tips
- Define personas and a value proposition map
- Build a brand: Name, logo, story, swag
- Have a launch party or milestone parties
- Provide clear accesible communication (with clear channels, docs, …)
- Build a commmunity that can help each other (and don’t seperate yourself from the community)
- Capture metrics for success for yourself and from a user’s perspective
- Provide a 5minute Wow-Moment/demo werhe the user can feel like they achived something
- Level up with gamification
- Leverage external events for internal visibility